SofieAndreou@gmail.com        705-931-0727      Social Media and Digital Marketing Strategies, Services. Plans &  Training Programs

Delivering Social Media Training Across Canada and Delivering Social Media Services in the Peterborough, Ontario area.

Digital Marketing Vlog

August 1, 2017

In my experience, companies have not figured out how to visualize their communication's calendar to achieve their sales success. Lately, I've been introducing this idea of a Goal Oriented Story-Boards to my clients and it's working well! Once we complete that, we're then ready to embed meaningful visuals it into their Communication's Calendars!

Here are the four general steps I suggest.

  • Trusted Visuals  

  • Sound...

July 17, 2017

Those who have marketing outcomes and returns they're proud of, have a kick-ass communication's calendar.

Check out my Vlog below on HOW to create your Effective Communication's Calendar in 5 steps!

#DigitalMarketingTip! 

"5 Steps to Your Kick-Ass Communication's Calendar!"

  1. Time-frame - think of a realistic period of time to reach your target market with your story. (Strategic)

  2. Areas of Focus - when your target market th...

July 4, 2017

Here are the nine steps or questions you need to answer when creating your  organization's   communication's strategy.

1) Create Your Purpose
2) Identify your target market(s)
3) Select & secure your platforms accordingly  
4) Research each platform for:
Giants
Keywords
Hashtags
Communities
Trends
5) Create your next month’s communication’s calendar
Include a budget to promote or to boost certain posts 
6) Decide...

January 2, 2017

Take a tour of LinkedIn's new layout.

They  changed everything, I love it.

You will have lost your Company's Page Header and need to upload a Background there now. 

Enjoy the tour.

September 9, 2016

Why & How to Tweet with impact.

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