In my experience, companies have not figured out how to visualize their communication's calendar to achieve their sales success. Lately, I've been introducing this idea of a Goal Oriented Story-Boards to my clients and it's working well! Once we complete that, we're then ready to embed meaningful visuals it into their Communication's Calendars!
Here are the nine steps or questions you need to answer when creating your organization's communication's strategy.
1) Create Your Purpose
2) Identify your target market(s)
3) Select & secure your platforms accordingly
4) Research each platform for:
5) Create your next month’s communication’s calendar
Include a budget to promote or to boost certain posts