12 Digital Marketing Courses 

Contact Us for

Optional Topic Specific Certification or

Full Digital Marketing Certification 

Virtual Classes are free. You are welcome to buy the coursepacks for any of the classes you'd like. The Coursepacks are sent out within 24 hours of the live class.

Coursepacks include:

  • Video Recording of Live Virtual Class

  • The Class Powerpoints

  • Class Workbook

  • Topic Checklists & Resources

12 Courses & Live Class Dates:

(1) READY NOW!  Digital Marketing Strategy & Planning (More Details)

(2) READY NOW!  - e-Commerce & Social Selling (More Details)

(3) READY NOW!  - Power of Google Listings (More Details)

(4) READY NOW!  - Video, Video Apps & Livestreaming (More Details)

(5) READY NOW!  - Sales or Event Planning & Public Relations (More Details)

(6) Oct 22 - Customer Service & Reputation Management  (More Details)

(7) Oct 29 - Facebook Marketing  (More Details)

(8) Nov 5 - Instagram Marketing  (More Details)

(9) Nov 12 - LinkedIn Marketing  (More Details)

(10) Nov 19 - Leverage the Power of Twitter (More Details)

(11) Dec 3 - Google & Social Analytics  (More Details)

(12) Dec 10 - ​Email Marketing  (More Details)

Sign Up for Your Free Virtual Class:

We love helping you succeed!

Courses are Goal Driven, focused on increasing marketing results while decreasing marketing costs.

Who are these Courses for?

(i) Entrepreneurs just launching their businesses and need a Marketing Strategy and Action Plan

(ii) Businesses who are struggling to attract targeted traffic and new sales. 

(iii) Business Professionals Looking to Increase their Digital Marketing Skills.  

(iv) Beginner to Advanced. Practitioner to Executive.

 
 
 

Contact me!

We offer one-on-one certification and

class certification options. 

They cover all of these 12 topics. 

Over 3000 people have completed our 12 classes as either a University Class or Professional Certification. 

 
 
 
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Digital Marketing Strategy & Planning

The course is READY NOW!

Only $26.00

Includes Live Class Video, 

Class Materials, 

Class Power Point

Class Workbook

Class Check Lists

This is your building block, Strategy & Planning!

 

Attend this important class and start your path toward Digital Marketing Excellence!

 

You will receive the full coursepack, which includes the PowerPoints, Checklists, Social Media Policy Guide and Digital Marketing Audit & Planning Workbook.

 

Much has changed due to COVID, we help you understand how you can check in on your competitors' and clients' new behaviours by conducting a Digital Marketing Audit. Once that's completed, you are ready to revisit your own unique value proposition. Now, with your proposition restated, you can line up content that will create trust, engagement and the action you desire from your targeted clients.

STRATEGY YOU ARE 538% MORE LIKELY TO SUCCEED WITH A DOCUMENTED STRATEGY.

PLANS: Authentic content marketing gets three times the leads per dollar spent on paid search. Content marketing generates over three times as many leads as outbound marketing and costs 62% less.

 

Coursepack Workbooks & Videos: - AUDIT - STRATEGY - FILL IN THE BLANKS PLAN & SEO

Class Outcomes: Understand the difference between subconscious and direct posts. Learn our T.E.A.M principles, aimed at Trusted, Engaging, Actionable & Measurable Posts. Understand the value and how to conduct your own Digital Marketing Competitive Audit which drives your content plan to showcases your authentic unique value propositions. Create a sustainable content plan.

 

Social Selling &

e-Commerce

The course is READY NOW!

Only $26.00

Includes Live Class Video, 

Class Materials, 

Class Power Point

Class Workbook

Class Check Lists

Ok, so you have a strategy & plan, how do you sell online?

There are many online platforms. This course reviews effective online selling platforms like Shopify, WooCommerce, Square and Paypal. 

Outcomes:
Understand what is e-Commerce.
Understand how to leverage the power of Social Selling.
Help you choose the right e-Commerce tool for you. 

Help you optimize your Online Products for Search Engine Optimization. 

 

Power of Your Google Listing

Oct 1st

1pm Live FREE Virtual Class

Only $26.00

Includes Live Class Video, 

Class Materials 

Class Power Point

Class Workbook

Class Check Lists

 

Your Google Listing is MORE Powerful than Your Website! This is essential for businesses with or without a physical location.

70-80% of people ignore paid search results, choosing to only click on organic listings.

Class Outcomes:

  • Optimize Your Google Listing

  • Appear In Voice Search

  • Improve Your Reputation

  • Sell Products or Services

  • Create Events

  • Provide Offers

 

Video, Livestreaming & Apps

Best Practices

Oct 8th

1pm Live FREE Virtual Class

Only $26.00

Includes Live Class Video, 

Class Materials 

Class Power Point

Class Workbook

Class Check Lists

Video is extremely engaging—research suggests it generates 1,200% more shares than images or text.  Livestreaming takes it to a whole other level, as it breaks the Facebook Post algorithms, in your favour!

We will share with you how to use some of the most powerful apps, apps we use daily for our clients, including Quik, Animoto, Unfold and Canva.

Outcomes:
VIDEO MARKETING PLAN & APP KNOW-HOW
- STEP-BY-STEP PLAN - CHECKLISTS 
- APP REVIEW - TIPS

- JOIN OUR SUPPORT GROUP

Sale &
Event Planning

Oct 15th

1pm Live Virtual Class

Only $26.00

Includes Live Class Video, 

Class Materials 

Class Power Point

Class Workbook

Class Check Lists

Marketers believe that sales or events are the single-most effective marketing channel, enhancing your digital advertising, email marketing and content marketing results.

Outcomes:
Leverage the power of digital marketing specifically for events and sales. Learn how to encourage your event or sales participants to create an authentic online buzz that converts to successful sales or events.

 
 
 

Social Customer Service & Reputation Management

Oct 22nd

1pm Live Virtual Class

Only $26.00

Includes Live Class Video, 

Class Materials 

Class Power Point

Class Workbook

Class Check Lists

Since COVID, Social Customer Service and Reputation Management is more important than ever!

Clients are expecting to be able to chat, realtime, with someone from your company. Clients will look at reviews before they purchase. 
 

Outcomes:

  • Targeted and personalized content.  

  • Build credibility. 

  • Create a credible email list.

  • Boost sales. 

  • Stronger customer relationships. 

  • Optimize your time and budget.

  • Metrics to learn what works.  

  • Increased traffic to your website and events.

Facebook Marketing

Oct 29th

1pm Live Virtual Class

Only $26.00

Includes Live Class Video, 

Class Materials 

Class Power Point

Class Workbook

Class Check Lists

Facebook is still the world’s biggest social media platform, but its algorithms keep changing. Come learn how to leverage the power of Facebook.

 

Outcomes:
Learn how to leverage the power of your Facebook Business Pages.
Learn how to Post, Livestream, how to manage targeted ads, how to reach through to Instagram and how to leverage Facebook Apps & Contests

Learn how to Social SELL! Leverage the power of Facebook's New Shops!

 

Instagram Marketing

Nov 5th

1pm Live Virtual Class

Only $26.00

Includes Live Class Video, 

Class Materials 

Class Power Point

Class Workbook

Class Check Lists

This is a must-attend class if your target market is under 35 years of age.
Learn how to leverage the power of Instagram for Business, Instagram Shops, Stories & Instagram TV (IGTV).

 

Outcomes:
Learn how to Post, Tag Products, Livestream how to leverage your local community for growth.
Learn how to integrate with Facebook and Promote your Instagram Posts!

 

LinkedIn Marketing

Nov  12th

1pm Live Virtual Class

Only $26.00

Includes Live Class Video, 

Class Materials 

Class Power Point

Class Workbook

Class Check Lists

If you are a B2B business or positioning yourself as a knowledge leader in your industry, you must be a leader on LinkedIn.

 

Outcomes: 

Learn how to position yourself and your company on LinkedIn. Leverage the power of LinkedIn as a professional and as a Business.

Learn how to Post, Write Articles, how to manage targeted ads, how to leverage your local community for growth.   

Twitter Marketing

Nov 19th

1pm Live Virtual Class

Only $26.00

Includes Live Class Video, 

Class Materials 

Class Power Point

Class Workbook

Class Check Lists

If you are a local news source or an event-based company, Twitter is a MUST for your success.
 

Outcomes:
Learn how to leverage the power of Twitter.

Learn how to Tweet, Livestream, how to manage targeted ads, how to leverage your local twitter community for growth. Learn how to drive twitter event attendance and event buzz.

 

Importance of Measures

Dec 3rd

1pm Live Virtual Class

Only $26.00

Includes Live Class Video, 

Class Materials 

Class Power Point

Class Workbook

Class Check Lists

"If you measure it, it gets done!"

We love reviewing our clients' analytics on a monthly basis. We'll share with you the importance of measures, how to set measures and how to leverage analytics tools to help you meet and exceed your goals.

Outcomes:

You will be able to work with or manage a team that is familiar with Analytics in each of Google Analytics, Facebook Insights, Instagram Insights, Twitter Analytics and LinkedIn Insights.

 
 

eMail Marketing

Dec 10th

1pm Live Free Virtual Class

Only $26.00

Includes Live Class Video, 

Class Materials 

Class Power Point

Class Workbook

Class Check Lists

 

40% of B2B marketers say email newsletters are most critical to their content marketing success, and 73% of millennials prefer communications from businesses via email.
99% of consumers check their email every day and it is by far the preferred way to receive updates from brands.
 

Outcomes:

  • Targeted and personalized content.  

  • Build credibility. 

  • Create a credible email list.

  • Boost sales. 

  • Stronger customer relationships. 

  • Optimize your time and budget.

  • Metrics to learn what works.  

  • Increased traffic to your website and events.

 

Certification Outcomes

Virtual Team Meeting

Gail Moorhouse

Executive Director Peterborough Community Futures

"Sofie Andreou's digital marketing certification course gave me the tools to strengthen my own department's digital marketing strategy and strengthen marketing efforts across our community partners both locally and provincially. 

Because of Sofie's experience, she is always creating meaningful real-world examples for her students.

I recommend her classes to my staff and community builders of all shapes and sizes."

Ineke Turner, Turner & Pooch Dog Training Services.

"I wouldn't be where I am today. Thanks to Sofie and her digital marketing magic (I took the certification course in 2019) my business has been able to grow faster than I could have imagined! Her support gave me confidence, her knowledge gave me the tools I needed to grow my business exponentially"

Virtual Conference

Megan McGregor

Marketing Manager Fully Promoted Peterborough

"Sofie Andreou's online marketing class opened my eyes up to a whole new way of marketing. This was the first class that truly gave me hope that I could find a career I loved. In honesty, most of my university business classes were quite dry and boring. This class fueled my love of creativity and entrepreneurship that made me like I could combine the two and find a career I loved. She has such an amazing way of making learning fun and creating real-world scenarios for you to see the powerful effects that online marketing has for businesses. This class fueled my love of online marketing and drove me to pursue a career in this field. Sofie has always stayed in touch and truly cares about the success of her students.

I 10/10 recommend her classes to business owners or anyone thinking of starting a career in online marketing."

Ashley Lamothe, Creative Kwe 

"No way to fully describe the impact this has had on my company. 

The classes were full of both content and discussion that allowed for fulsome understanding and application to my own digital media presence. 

Sofie is such an engaging and personable facilitator that I felt I could ask questions and gain further insight beyond the content. 

The information Sofie gave through the year has given me confidence in designing my digital media strategy as well as getting more comfortable with video and behind the scenes content. This has increased organic engagement with my business as well has establishing and retaining client relationships. 

Thank you so so much Sofie for all the amazing time and dedication you have put into Third Thursday and I would highly recommend anyone who wants a strong digital strategy to take these courses. 

SofieAndreou@gmail.com        705-931-0727      Social Media and Digital Marketing Strategies, Services. Plans &  Training Programs

Delivering Social Media Training Across Canada and Delivering Social Media Services in the Peterborough, Ontario area.