Digital Marketing Courses
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Optional Topic Specific Certification or
Full Digital Marketing Certification
This course's Optional Course Pack includes the Webinar's full
Video Replay and PowerPoint.
$26
Next Live FREE Webinar Topic:
B2B Marketing
Monday, June 7, 1pm
Let me share with you the approaches that work in B2B Marketing. I've been successful in the B2B space for years and love it!
Let me also share with you two digital marketing tools which will help you in your B2B journey, that will be leveraging the power of Blogs and LinkedIn.
CLICK HERE FOR YOUR FREE LINK!
Course
packs
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Free
Webinar
First Monday of Every Month
Free Webinars are at 1 pm on the 1st Monday of Every Month! (Except if there is an Holiday, it's the 2nd Monday)
#MondayMotivation!
You are welcome to buy the coursepacks for any of the webinars you'd like, only $26.
The Coursepacks are sent out within 24 hours of the live class.
Optional Coursepacks include:
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Video Recording of Live Virtual Class
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The Class Powerpoints
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Class Workbook
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Topic Checklists & Resources
free Webinar
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We love helping you succeed!
Courses are Goal Driven, focused on increasing marketing results while decreasing marketing costs.
Who are these Courses for?
(i) Entrepreneurs just launching their businesses and need a Marketing Strategy and Action Plan
(ii) Businesses who are struggling to attract targeted traffic and new sales.
(iii) Business Professionals Looking to Increase their Digital Marketing Skills.
(iv) Beginner to Advanced. Practitioner to Executive.
2021 Free Webinar Schedule
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February 1st: Social Media Content Planning
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March 1st: eMail Marketing to Build Leads
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April 12 (First Monday is Easter Monday): Creating Inhouse Videos for Social & eMails
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May 3: Website Best Practices
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Jun 7: B2B Marketing - Including LinkedIn
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July 12: Leverage the Power of Facebook Ads
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Aug 9: SEO, Organic Growth & Google Analytics
Sign up for your webinar link.
Note: it's a new 2021 Link.
Contact me!
We offer one-on-one certification and
class certification options.
They cover all of these 12 topics.
Over 3000 people have completed our 12 classes as either a University Class or Professional Certification.
Digital Marketing Strategy & Planning
The course is READY NOW!
Only $26.00
Includes Live Class Video,
Class Materials,
Class Power Point
Class Workbook
Class Check Lists
This is your building block, Strategy & Planning!
Attend this important class and start your path toward Digital Marketing Excellence!
You will receive the full coursepack, which includes the PowerPoints, Checklists, Social Media Policy Guide and Digital Marketing Audit & Planning Workbook.
Much has changed due to COVID, we help you understand how you can check in on your competitors' and clients' new behaviours by conducting a Digital Marketing Audit. Once that's completed, you are ready to revisit your own unique value proposition. Now, with your proposition restated, you can line up content that will create trust, engagement and the action you desire from your targeted clients.
STRATEGY YOU ARE 538% MORE LIKELY TO SUCCEED WITH A DOCUMENTED STRATEGY.
PLANS: Authentic content marketing gets three times the leads per dollar spent on paid search. Content marketing generates over three times as many leads as outbound marketing and costs 62% less.
Coursepack Workbooks & Videos: - AUDIT - STRATEGY - FILL IN THE BLANKS PLAN & SEO
Class Outcomes: Understand the difference between subconscious and direct posts. Learn our T.E.A.M principles, aimed at Trusted, Engaging, Actionable & Measurable Posts. Understand the value and how to conduct your own Digital Marketing Competitive Audit which drives your content plan to showcases your authentic unique value propositions. Create a sustainable content plan.
Social Selling &
e-Commerce
The course is READY NOW!
Only $26.00
Includes Live Class Video,
Class Materials,
Class Power Point
Class Workbook
Class Check Lists
Ok, so you have a strategy & plan, how do you sell online?
There are many online platforms. This course reviews effective online selling platforms like Shopify, WooCommerce, Square and Paypal.
Outcomes:
Understand what is e-Commerce.
Understand how to leverage the power of Social Selling.
Help you choose the right e-Commerce tool for you.
Help you optimize your Online Products for Search Engine Optimization.
Power of Your Google Listing
The course is READY NOW!
Only $26.00
Includes Live Class Video,
Class Materials
Class Power Point
Class Workbook
Class Check Lists
Your Google Listing is MORE Powerful than Your Website! This is essential for businesses with or without a physical location.
70-80% of people ignore paid search results, choosing to only click on organic listings.
Class Outcomes:
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Optimize Your Google Listing
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Appear In Voice Search
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Improve Your Reputation
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Sell Products or Services
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Create Events
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Provide Offers
Video, Livestreaming & Apps
Best Practices
The course is READY NOW!
Only $26.00
Includes Live Class Video,
Class Materials
Class Power Point
Class Workbook
Class Check Lists
Video is extremely engaging—research suggests it generates 1,200% more shares than images or text. Livestreaming takes it to a whole other level, as it breaks the Facebook Post algorithms, in your favour!
We will share with you how to use some of the most powerful apps, apps we use daily for our clients, including Quik, Animoto, Unfold and Canva.
Outcomes:
VIDEO MARKETING PLAN & APP KNOW-HOW
- STEP-BY-STEP PLAN - CHECKLISTS
- APP REVIEW - TIPS
- JOIN OUR SUPPORT GROUP
Sale &
Event Planning
The course is READY NOW!
Only $26.00
Includes Live Class Video,
Class Materials
Class Power Point
Class Workbook
Class Check Lists
Marketers believe that sales or events are the single-most effective marketing channel, enhancing your digital advertising, email marketing and content marketing results.
Outcomes:
Leverage the power of digital marketing specifically for events and sales. Learn how to encourage your event or sales participants to create an authentic online buzz that converts to successful sales or events.
Social Customer Service & Reputation Management
The course is READY NOW!
Only $26.00
Includes Live Class Video,
Class Materials
Class Power Point
Class Workbook
Class Check Lists
Since COVID, Social Customer Service and Reputation Management is more important than ever!
Clients are expecting to be able to chat, realtime, with someone from your company. Clients will look at reviews before they purchase.
Outcomes:
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Targeted and personalized content.
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Build credibility.
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Create a credible email list.
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Boost sales.
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Stronger customer relationships.
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Optimize your time and budget.
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Metrics to learn what works.
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Increased traffic to your website and events.
Facebook Marketing
The course is READY NOW!
Only $26.00
Includes Live Class Video,
Class Materials
Class Power Point
Class Workbook
Class Check Lists
Facebook is still the world’s biggest social media platform, but its algorithms keep changing. Come learn how to leverage the power of Facebook.
Outcomes:
Learn how to leverage the power of your Facebook Business Pages.
Learn how to Post, Livestream, how to manage targeted ads, how to reach through to Instagram and how to leverage Facebook Apps & Contests
Learn how to Social SELL! Leverage the power of Facebook's New Shops!
Instagram Marketing
The course is READY NOW!
Only $26.00
Includes Live Class Video,
Class Materials
Class Power Point
Class Workbook
Class Check Lists
This is a must-attend class if your target market is under 35 years of age.
Learn how to leverage the power of Instagram for Business, Instagram Shops, Stories & Instagram TV (IGTV).
Outcomes:
Learn how to Post, Tag Products, Livestream how to leverage your local community for growth.
Learn how to integrate with Facebook and Promote your Instagram Posts!
LinkedIn Marketing
The course is READY NOW!
Only $26.00
Includes Live Class Video,
Class Materials
Class Power Point
Class Workbook
Class Check Lists
If you are a B2B business or positioning yourself as a knowledge leader in your industry, you must be a leader on LinkedIn.
Outcomes:
Learn how to position yourself and your company on LinkedIn. Leverage the power of LinkedIn as a professional and as a Business.
Learn how to Post, Write Articles, how to manage targeted ads, how to leverage your local community for growth.
Twitter Marketing
The course is READY NOW!
Only $26.00
Includes Live Class Video,
Class Materials
Class Power Point
Class Workbook
Class Check Lists
If you are a local news source or an event-based company, Twitter is a MUST for your success.
Outcomes:
Learn how to leverage the power of Twitter.
Learn how to Tweet, Livestream, how to manage targeted ads, how to leverage your local twitter community for growth. Learn how to drive twitter event attendance and event buzz.
Importance of Measures
The course is READY NOW!
Course Pack Only $26.00
Includes Live Class Video,
Class Materials
Class Power Point
Class Workbook
Class Check Lists
"If you measure it, it gets done!"
We love reviewing our clients' analytics on a monthly basis. We'll share with you the importance of measures, how to set measures and how to leverage analytics tools to help you meet and exceed your goals.
Outcomes:
You will be able to work with or manage a team that is familiar with Analytics in each of eMail Marketing Measures, Website Measures and Social Measures. Like Google Analytics, Facebook Insights, Instagram Insights, Twitter Analytics and LinkedIn Insights.
eMail Marketing
The course is READY NOW!
.
Course Pack Only $26.00
Only $26.00
Includes Live Class Video,
Class Materials
Class Power Point
Class Workbook
Class Check Lists
40% of B2B marketers say email newsletters are most critical to their content marketing success, and 73% of millennials prefer communications from businesses via email.
99% of consumers check their email every day and it is by far the preferred way to receive updates from brands.
Outcomes:
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Targeted and personalized content.
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Build credibility.
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Create a credible email list.
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Boost sales.
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Stronger customer relationships.
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Optimize your time and budget.
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Metrics to learn what works.
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Increased traffic to your website and events.
Certification Outcomes
Gail Moorhouse
Executive Director Peterborough Community Futures
"Sofie Andreou's digital marketing certification course gave me the tools to strengthen my own department's digital marketing strategy and strengthen marketing efforts across our community partners both locally and provincially.
Because of Sofie's experience, she is always creating meaningful real-world examples for her students.
I recommend her classes to my staff and community builders of all shapes and sizes."
Ineke Turner, Turner & Pooch Dog Training Services.
"I wouldn't be where I am today. Thanks to Sofie and her digital marketing magic (I took the certification course in 2019) my business has been able to grow faster than I could have imagined! Her support gave me confidence, her knowledge gave me the tools I needed to grow my business exponentially"
Megan McGregor
Marketing Manager Fully Promoted Peterborough
"Sofie Andreou's online marketing class opened my eyes up to a whole new way of marketing. This was the first class that truly gave me hope that I could find a career I loved. In honesty, most of my university business classes were quite dry and boring. This class fueled my love of creativity and entrepreneurship that made me like I could combine the two and find a career I loved. She has such an amazing way of making learning fun and creating real-world scenarios for you to see the powerful effects that online marketing has for businesses. This class fueled my love of online marketing and drove me to pursue a career in this field. Sofie has always stayed in touch and truly cares about the success of her students.
I 10/10 recommend her classes to business owners or anyone thinking of starting a career in online marketing."
Ashley Lamothe, Creative Kwe
"No way to fully describe the impact this has had on my company.
The classes were full of both content and discussion that allowed for fulsome understanding and application to my own digital media presence.
Sofie is such an engaging and personable facilitator that I felt I could ask questions and gain further insight beyond the content.
The information Sofie gave through the year has given me confidence in designing my digital media strategy as well as getting more comfortable with video and behind the scenes content. This has increased organic engagement with my business as well has establishing and retaining client relationships.
Thank you so so much Sofie for all the amazing time and dedication you have put into Third Thursday and I would highly recommend anyone who wants a strong digital strategy to take these courses.