In my experience, companies have not figured out how to visualize their communication's calendar to achieve their sales success. Lately, I've been introducing this idea of a Goal Oriented Story-Boards to my clients and it's working well! Once we complete that, we're then ready to embed meaningful visuals it into their Communication's Calendars!
Here are the four general steps I suggest.
1) Choose one of your business purposes or themes, think of the visuals that will instill trust. Remember, people need to FEEL inorder to trust or remember you. They need to trust you before they will be enticed to click on your Call to Actions. (Call to Actions are links you want the to click on, like buy now!)
Some suggestions for these visuals include real EYEBALLS! Meaning, visuals of the real people involved in making you great; specifically you or your staff. Another example of meaningful real visuals could be your client reactions to you product or services, awards you've won or behind the scenes adventures.
So, in general think of visuals with:
Your Pride or Knowledge
2) NEXT, take each theme or purpose and turn them into "Sound Bites". What are all the parts of the purpose? Share an engaging story. Take your target audience with you on business related adventures like buying trips, conferences, packaging, award banquets..
3) Mix up the Sound Bites into different kinds of visuals to make your posts exciting, specifically: live-streams, videos, links to your website and photos!
4) Now you have gathered your story into meaningful visual sound bites, you are ready to create your communication's calendar.
Turn each of these sound bites effective posts across your chosen social media platforms appropriately!
Since photos and videos behave differently on each of your Website, Facebook Instagram, Twitter and in eNewsletters, the next few Digital Marketing Tip Vlogs will be on how to leverage each type of your visual posts appropriately across each of your company's chosen digital platforms.