5 Steps to Story-Boarding your Communication's Calendar

In my experience, companies have not figured out how to visualize their communication's calendar to achieve their sales success. Lately, I've been introducing this idea of a Goal Oriented Story-Boards to my clients and it's working well! Once we complete that, we're then ready to embed meaningful visuals it into their Communication's Calendars!

Here are the 5 general steps I suggest.

  1. State Your Purpose

  2. Think of Trusted Visuals

  3. Create or Think in Sound Bites

  4. Mixed Media

  5. Structured Calendars

1) State your Communications goals. Ie To be known as the best chocolate maker in the land or To be known as an amazing Family Run company. Your goals become the Purpose of your posts! Every