5 Steps to Story-Boarding your Communication's Calendar
In my experience, companies have not figured out how to visualize their communication's calendar to achieve their sales success. Lately, I've been introducing this idea of a Goal Oriented Story-Boards to my clients and it's working well! Once we complete that, we're then ready to embed meaningful visuals it into their Communication's Calendars!
Here are the 5 general steps I suggest.
State Your Purpose
Think of Trusted Visuals
Create or Think in Sound Bites
1) State your Communications goals. Ie To be known as the best chocolate maker in the land or To be known as an amazing Family Run company. Your goals become the Purpose of your posts! Every